Skip to content
Subscribe
Certified Experts

The people behind every recommendation

Licensed cosmetologists, a certified trichologist, a board-certified dermatologist and a beauty-tech engineer — a combined 45+ years of professional experience, and 600+ products personally evaluated.

Editor-in-Chief & Lead Hair Care Writer

Jessica Morales

Jessica Morales is a beauty editor and certified trichology consultant with over 9 years of experience in hair care journalism. She leads editorial strategy at Trendy Hair Picks and specialises in ingredient analysis, product testing, and evidence-based hair care guidance.

Read profile
Hair Styling & Trends Writer

Danielle Okafor

Licensed cosmetologist with 7 years of salon and editorial experience. Writes about hairstyle trends, natural hair care and styling techniques, with a focus on textured and curly hair.

Read profile
Beauty Tech & Hair Tools Writer

Ryan Whitfield

Ryan Whitfield is a beauty technology journalist and product testing specialist with 6 years of experience reviewing hair tools, styling devices, and beauty tech. He manages the product testing lab at Trendy Hair Picks and writes all tool and device reviews.

Read profile
Medical Reviewer — Dermatology & Scalp Health

Dr. Elena Vasquez

Dr. Elena Vasquez is a board-certified dermatologist with 12 years of clinical experience specialising in hair loss disorders and scalp dermatology. She reviews all health-related and YMYL content at Trendy Hair Picks for medical accuracy.

Read profile
Cosmetology Reviewer — Product Claims & Styling Accuracy

Priya Nair

Priya Nair is a master cosmetologist and salon owner with 11 years of professional experience across hair cutting, colouring, chemical treatments, and product formulation consulting. She reviews product and styling content at Trendy Hair Picks for technical accuracy and practical reliability.

Read profile

How we work

01

We test everything

Every product we recommend is used and evaluated in our testing lab, not pulled from a press release.

02

We verify claims

Ingredient and health claims are checked against published research and reviewed by our dermatologist.

03

We take no sponsors

No paid placements, no sponsored rankings. Our recommendations answer to readers only.