Jessica Morales

Jessica Morales is the Editor-in-Chief of Trendy Hair Picks and has spent the past nine years working at the intersection of hair science and consumer beauty journalism. She holds a Certificate in Trichology from the International Association of Trichologists (IAT) and a Bachelor of Science in Chemistry from the University of Texas at Austin, where her coursework in organic chemistry and cosmetic formulation first sparked her focus on what actually goes into hair care products — and whether it works.

Before founding Trendy Hair Picks, Jessica spent four years as a senior beauty writer at a major digital lifestyle publication, where she built and managed the hair care vertical from scratch. Her editorial approach centres on testing products under real conditions, cross-referencing ingredient claims against published dermatological research, and translating complex formulation science into guidance people can actually use. She has personally evaluated over 400 hair care products across shampoos, conditioners, treatments, styling tools, and scalp care lines.

Jessica’s work has been cited by cosmetic chemists and referenced in beauty industry newsletters. She is a member of the Society of Cosmetic Chemists (SCC) and regularly attends ingredient-focused conferences to stay current on formulation trends and emerging research. At Trendy Hair Picks, she oversees all editorial standards, manages the review methodology, and writes the site’s most research-intensive guides — particularly those involving ingredient safety, chemical treatments, and hair loss.

• Ingredient analysis and formulation evaluation
• Product testing methodology and comparative reviews
• Hair loss causes, treatments, and product efficacy
• Chemical treatments (keratin, relaxers, perms) — safety and process
• Scalp health and condition management
• “Best of” roundups with structured evaluation criteria